ITV's "This Morning" faces flak after 'bondage for beginners' lesson inspired by Fifty Shades of Grey.
ITV's This Morning faces an investigation over a Fifty Shades of Grey feature named 'Bondage for Beginners' where they discussed and tested sex toys at 11am.
Ofcom said today it had received 120 complaints about the February 3 show where a scantily-clad couple were seen on a bed playing kinky games on live television.
Presenter Philip Schofield had said before the segment it would be in 'good taste', but viewers disagreed, calling it 'pornographic' and 'highly inappropriate' for morning television.
Several complained that they were forced to answer questions about bondage from their children, who had been watching it with them.
An Ofcom spokesman said today: 'Ofcom has opened an investigation into whether an item about 'bondage for beginners' was suitable for broadcast before the watershed.'
The 'Bondage For Beginners' session was inspired by the new film of the controversial erotic novel 50 Shades Of Grey, which opened in cinemas in mid-February.
Presenters Christine Bleakley and Phillip Schofield giggled their way through the show, which also featured a discussion about sex toys.
Two models in their underwear were shown in bed using a 'feather tickler' and discussion moved on to other sex toys like nipple-clamps.
Mr Schofield, 52, had warned viewers shortly after 10.30am that they would be discussing bondage equipment in three stages – beginners, intermediate and advanced – throughout the show with 'sexpert' Annabelle Knight. However he assured them it would 'be done in good taste'.
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