Future Marketers Could Bypass the Mind, Tap Brainwaves

By -



Predictably, it’s come to this and its very shameful: A new study out of Europe suggests that future marketers may bypass traditional research techniques entirely — and just read your mind instead.
As reported in the Journal of Marketing Research, a team out of Erasmus University in the Netherlands is using EEG monitors to solve an old showbiz dilemma — how to predict a hit movie.
Well, sort of. The research team showed test participants a series of 18 movie trailers, screened in random order. Participants were also hooked up to an EEG machine, which recorded brain activity. After watching each trailer, the subjects were asked to rate the preview and indicate how much they would pay for a DVD of each film.
Finally, after having watched all 18 trailers, the subjects were presented with DVDs of all the films and told to choose three that they could take home. The study found that EEG readings could be used to predict which films the subject would choose with much greater accuracy than the conscious assessments provided by the test subjects.
“This study has shown that compared to traditional surveys, EEG machines capture more accurate and complete information regarding what the consumer will actually do,” the authors conclude in the accompanying press materials. “EEG tests are relatively cheap, and even a modest increase in ability to predict consumer choice is likely to be of immeasurable value to marketers.”
If all goes well, the technology could eventually eliminate the pesky tradition of conscious decision-making in the marketplace. Science marches on!

Comments

Post a Comment

Popular posts from this blog

INDIA WON’T SUPPRESS TEWARI’S FREE ENERGY GENERATOR.

By -
Image
India considers its own free energy program a matter of national pride, and is very much willing to risk antagonizing Petrodollar countries with its support on Reactionless AC Synchronous Generator (RLG) invented by its own Paramahamsa Tewari, an electrical engineer and former Executive Director of Nuclear Power Corporation of India. Years ago, Tewari had also proven the theories inside Bruce de Palma’s homopolar engine which first exposed this writer to the world of free energy technologies. Obviously, a country cannot implement its own free energy program without considering all possible consequence including a military response from Petrodollar countries, e.g. Saudi Arabia, UK, US. That’s why India has been aligning its own military program with that of Russia which at present is standing up, together with the BRICS countries, against the Nazionist cabal that is imposing all sorts of sanctions to destroy the Russians. The BRICS alliance has in the past promised to rele
Read more

Google Earth discovers stone gates in Saudi Arabia: Precursor to more mysterious civilization?

By -
Image
Saudi Arabia is widely considered a barren desert in the ancient ages, but a new discovery hints that the country was home to various archeological sites in the past which are yet to be discovered. A study conducted with the help of Google Earth has discovered ancient giant stone gates in Saudi Arabia, supposedly the remnants of an ancient civilization. With the help of Google Earth imagery, scientists have discovered more than 400 stone gates which were not documented before in the country. David Kennedy, the researcher at the University of Western Australia said that these stone structures will not be visible at the ground level, but once we move up a few hundred feets, these stone gates stand out beautifully lined up. He added that the gates will be visible in satellite images too. "I refer to them as Gates because when you view them from above they look like a simple field gate lying flat, two upright posts on the sides, connected by one or more long bars," said
Read more

Google has patented the ability to control a robot army.

By -
Image
                                                  US PATENT & TRADEMARK OFFICE After getting a patent for giving robots personalities last month, Google now wants to unleash an army of   Rodney Dangerfield bots   on the world.   In a   patent awarded  today, the company outlines a system for “allocating tasks to a plurality of robotic devices.” This sounds innocuous enough—it could mean linking a series of factory robots together, or perhaps a gaggle of Roombas to clean a large house—but the potential is much greater. Google’s patent outlines methods for connecting a series of robots over the cloud to complete tasks, but it doesn’t put a limit on how many robots could be managed at once. The patent suggests that the robots could be controlled by a smartphone—Google’s mobile operating system is called Android, after all—with tasks doled out based on each robot’s ability to complete them. Someone could theoretically control the botswarm from anywhere in the world. As the pa
Read more